Ultra 1
Ultra 1
To launch the most ambitious piece of fitness equipment in NordicTrack’s 50-year legacy, we needed an equally ambitious unveiling. The Ultra 1, a treadmill as captivating to look at as it is powerful to use, symbolizes the fusion of engineering and art. I led the design and art direction for an immersive website and 3D render videos that highlighted its unique features, ensuring a launch that set a new standard in premium fitness equipment.
Through a strategic three-phased approach, we built anticipation, showcased innovation, and crafted an engaging storytelling journey. Phase 1 introduced a captivating teaser campaign to generate excitement, Phase 2 educated users on the product and encouraged them to join the waitlist, and Phase 3 transitioned to purchase. The website's seamless scroll experience was designed to mirror the treadmill’s sophistication, immersing users in its groundbreaking design and performance.
Agency | AKQA
Deliverables | Lead Designer, Campaign, Experience Design
