GoPro H10 Launch

For the GoPro Hero10 Launch, our goal was to maintain the essence of the GoPro brand while also giving this launch its own distinct identity. In the promotional materials for the Hero10, we opted for thick, bold text paired with vibrant and attention-grabbing colors, a departure from GoPro's usual color palette.

Rather than focusing solely on high-intensity sports, we shifted our approach to showcase more lifestyle-oriented imagery. This change allowed us to highlight how the Hero10 fits into everyday life, appealing to a broader audience beyond just extreme sports enthusiasts.

Agency | GoPro

Deliverables | Art Director, Campaign Design, UI Design, Email & Social Design